Despite a slowing economy, Americans generously gave $203.45 billion in 2000, an increase of more than six percent over 1999, according to the Association of Fundraising Professionals. Increasingly, online giving is preferred by both donors and organizations, for the following reasons:
- It is highly efficient—data entry and funds processing and collection are completely automated.
- It is secure—online fundraising is more private and secure that other forms of fundraising, such as telephone call centers.
- It is inexpensive—once your contribution engine is set-up, no additional work is required—no expensive dinners or endless hand-shaking.
- It is always available—Raise money nation- and world-wide around the clock—online fundraising collects money while you sleep!
- It works in tandem with direct mail and your other web-driven communications efforts, allowing impulse donations and providing a permanent, easy-to-remember location where supporters can return to view your latest news, and hopefully give again.
Association of Fundraising Professionals